That dreaded 'R' word... In marketing should we cut or should we spend?

In this episode, Rich & Joe discuss recessions and marketing spend... it's more fun than it sounds... we promise.The recession is here and everything in the business world seems a bit gloomy. As marketers, we're now looking into a near future where budgets will be cut.But... Marketing data at the very least stipulates that those who spend through a recession usually come out winners. So... What should it be? Spend big or accept cuts? Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

A podcast for marketers about being more human in your marketing by two marketers passionate about being more human in marketing.Richard Wood and Joe Glover discuss weekly topics in the world of marketing they find interesting and how they sit within the scope of taking a human approach to marketing. We're also calling out some shitty marketing practices. Hosted on Acast. See acast.com/privacy for more information.