How Grenade Exited to Mondelez for £200 Million and Lessons in Unapologetic Authenticity

Grenade Came. Saw. Conquered.Grenade are THE O.G. quintessential challenger brand.Juliet Barratt and Al Barratt quintessential challenger founders.Grenade won listings at Waitrose & Partners, Sainsbury's, WHSmith Marks and Spencer, Tesco Morrisons and many, many moreIn 2021, they sold to Mondelēz International for £200 million.Thrilled to Welcome Jules as the latest guest on Hungry.🍊ON THE MENU:1. The TWAT factor: Why you must be DIFFERENT but not too DIFFERENT2. The Raising Money Watch O...

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HUNGRY. is the podcast for Challenger Food and Drink brands wanting to pour gasoline on their growth. Fancy being kind? Want to feel warm inside? Please hit the Subscribe button. You’d really, really make my week.