James Smith - How To Be F*cking Confident and Why “Traditional Marketing is DEAD”
Honour to sit down and chinwag with Marketing Genius, James Smith.James built a WHOPPA social following through honest, direct, empathetic marketing.Last year, he moved into the challenger space, launching Neutonic (a nootropic blend of research-backed ingredients to help boost your productivity) with Chris Williamson and Luke Betts.Our conversation is JAM-PACKED with GOLD.ON THE MENU:The Success Paradox: “Never stop doing the things that make you successful, as you get successful“Billboard vs. iPhone Rule: The Attention Landscape is CHANGING FAST, don’t let your EGO get in the way.Ted Talk vs. Tinder Confidence Rule: “Confidence in one part of your life, doesn’t equal Confidence in other parts of your life” = ACTION = way out of everythingWhy “Negativity” is Progressive Overload for Creativity: get slightly pissed off to get creativeThe Ugly Sibling HONEST Marketing Rule: “We have 3 flavours, and this is the worst”Uber Surcharge Happiness Rule: “All Wins Feel The Same”, so celebrate every small win the same as the big win.George Mack Optimism Rule: Why there’s more USA Comedians vs. UK ComediansHow Neutonic will SMASH PRIME to pieces: Build a Brand SEPARATE From Your Personal BrandUnusual Ju Jitsu x Marketing Laws: Force Yourself into Mistakes = Uncomfortable positions = Unexpected Outrageous upsidesWhy Sh*t British Weather Is a Super Power Creating So Many Extraordinary IndividualsWhy Clapham Fitness Influencers are RUINING the World + DeclinismNassim Taleb’s Psychological Barbell Strategy for Creativity: High Self-Doubt vs. High Self-BeliefSwimmers Body Illusion Fallacy: “You Don’t Pick Your Sport, Your Sport Picks you”Confidence is Your Relationship with Failure NOT SUCCESSConfidence comes from Competence. Competence comes from action. Action is the answer to everything. ==============================================🌟 HUNGRY's Absolutely Bloody Marvelous Sponsors🌟===========================================CODE=== ► use code BOOMDAN40 to get 40% off your next Uber Eats 🥙order at BABABOOM Kebabs! A massive shoutout to our incredible sponsors who make HUNGRY possible:►North Star: (www.northstarbc.co.uk) Get your FREE 30min Consultancy Session with North Star 👉 https://calendly.com/andy-northstar/free-30mins-with-north-star-team---------------------------------🤝 Let's Connect!►Let's link-up here (https://www.linkedin.com/in/daniel-pope/)►Stalk me here (https://www.instagram.com/_hungry.pod/)