Minor Figures founder: Building a + £30 million Challenger That Thinks Like a Funk Band
Hey y'all, This is a repost of one of my favourite episodes of all time. Back to normal in the New Year. Hope you have an amazing Christmas STOP thinking like a Challenger Brand, please.Zipping n’ zinging through the Challenger zeitgeist is a David vs. Goliath mentality. Post BrewDog, challenger brands act like Punk Bands.Minor Figures took a screw-that view and forged a new path. They act like a FUNK BAND. Stuart Forsyth, taught me: "We play our groove and let our people come dancing”Mi...