Pret A Manger and ITSU founder: How Julian Metcalfe Built Global Billion Dollar Brands and The Art of Leadership and Simplicity in Complexity
The most mind-blowing conversation I’ve EVER had on challenger leadership.Julian Metcalfe is contrarian, formidable. A lucid single-mindedness married with a howling grit.The unique ability to find simplicity in complexity - “complexity is easy, simplicity is hard”Pret a Manger and ITSU combined are worth over £3 billion.Pret a Manger one of the biggest food and drink brands of all time, opened sites in New York, Hong Kong and successfully sold in 2018.ITSU are at 74 sites solving the obesity...