DIRTY HINOKI: Notes From the Perfumer
Inspired by the ancient practice of forest bathing, or shinrin-yoku, Heretic's latest perfume launch Dirty Hinoki was created to express the multi-sensory experience of clearing your mind and opening yourself up to the nature around you. The smooth, citrusy and herbal notes of hinoki wood run through the top, heart and base of this fragrance, accompanied by cozy and reassuring sacred resins and cashmere as well as complex woody notes from cedar, elemi and balsam. Hinoki’s proven ability to alleviate anxiety and depression and soothe the nervous system makes it an especially powerful companion when we need to take a beat from our busy lives and remind ourselves of our primeval connection with the woods.GO TO OUR BLOG to learn more about forest bathing and listen to our podcast episode with Ben Page, forest therapy guide and expert on the topic of Shinrin Yoku.