258: The Best Marketing Strategies For Your Neuro Clinic With Sarah King, PT, DPT
Join this conversation where Erin Gallardo, PT, DPT, NCS dives into Sarah King, PT, DPT’s winding career as a mobile practice owner turned online entrepreneur turned Director of Marketing for 5 rehab clinics in TX. Sarah goes way back with NeuroCollaborative to the literal beginnings. We discussed how it came to be and why she decided to step aside when it became official. Sarah then discusses her journey with Invigorate, her own physical therapy and wellness practice specializing in Parkinson's disease. She describes the challenges of providing care within insurance limitations and the decision to become a mobile, cash-based practice then eventually serving in the online space for people with PD. Sarah openly shares the thought process that ultimately led her to shutting down Invigorate physical therapy and wellness. Following her intuition Sarah landed in a position at Spero Rehab, a multi-location practice in TX that offers a mix of neuro and orthopedic services. She highlights Spero's key marketing strategies and provides insights to anyone looking to grow their practice with more reliable tactics than word of mouth. Sarah also discusses Spero's partnerships with nonprofits like the Lone Star Paralysis Foundation, which have provided equipment and resources to better serve their neuro patients. She emphasizes the importance of collaboration and connection in the neurotherapy community and what that looks like as well as the key ingredients responsible for the growth of Spero.. Learn more about Spero Rehab at www.sperorehab.com Connect on IG: @sperorehab @sperorehabcentral @drsarahkingpt @gratefulpt Episode 226: How to start and scale an outpatient neuro practice with Katie Bouchillon, OTR, CBIST, MCMT