The Declining Price of Advertising

Alex Propes chats with Michael Mandel of the Progressive Policy Institute and Wharton Business School about why the share of GDP going to advertising in media has dropped by roughly 25% and what implications this has for regulators. Read Michael's report on the declining price of advertising: www.progressivepolicy.org/issues/government-reform/the-declining-price-of-advertising-policy-implications-2/ Hosted on Acast. See acast.com/privacy for more information.

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The IAB Policy Podcast features commentary and analysis on issues important to the advertising community. Each episode is hosted by IAB’s public policy team, and features policy experts discussing the legal and regulatory developments impacting the advertising industry. Hosted on Acast. See acast.com/privacy for more information.