Demand Sensing & Demand Shaping With Starbucks

IBF On Demand sponsored by Arkieva, your one-plan S&OP software. Learn more about Arkieva's innovative approach to forecasting here: http://bit.ly/business-forecasting 00:00 Introduction 01:23 Orlando Forecasting, Planning & S&OP Conference 02:30 How Starbucks uses your data to make you spend more 03:50 Data analytics still comes down to people and process 06:10 The planning challenges Starbucks has to overcome 09:50 Connecting demand planning to strategic planning to optimize t...

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The forecasting, demand planning and S&OP podcast designed for practitioners in the field. Brought to you by the Institute of Business Forecasting with your host Eric Wilson, ACPF.