Lobbying Leadership for Planning Resources
01:25 Get IBF Membership 02:30 Getting investment for resources 04:10 Building the business case for investment 06:00 Learn the needs and language of decision makers 07:36 Presenting the benefits: ROI, savings, efficiencies 09:18 Educate leadership about what you do 11:00 Explaining what improved forecast accuracy really means for cash and ROI 12:40 Find a champion with influence 16:04 Be a salesperson 21:40 Be patient Support the show To sign up for regular updates and the latest research,...