Branding, experience building & influencer marketing w/ Gil Eyal & David Berkowitz

How can we properly leverage data to drive experiences? Are we distinguishing between fame and true influence when using influencer marketing? What happens when brands chase trends instead of having a clear vision? In this episode of IBM thinkLeaders podcast, we are joined by guests Gil Eyal (founder & CEO of HYPR) & David Berkowitz (founder & CEO of Serial Marketer). We talk to Gil and David about the limitations of data scientists, how brands can create an emotional connection to users, whether NPS is a worthwhile tool, and why podcasts are becoming a popular and effective medium for advertising. Connect with us @IBMthinkLeaders + the guests at: @gileyal @HYPRBRANDS @dberkowitz @MandyLewToYou "Sometimes the overuse of data creates a creepy experience that on paper should be great. You know, super customized, the super personalized, but really on the other side it's received as, 'why do they know so much about me?'"-Gil Eyal (founder & CEO of HYPR)

Om Podcasten

thinkLeaders tells the stories behind AI and business transformation through engaging interviews with top entrepreneurs, technologists, and researchers at the forefront of disruption. Join host Amanda Thurston as she and her guests offer insights and advice on strategic, data-driven leadership, and innovation. It is a deep dive into emerging technologies that unpacks and explains the issues, having some fun along the way. Brought to you by IBM. This channel is managed by Serena Peters and Amanda Thurston, and follows IBM Social Computing Guidelines (www.ibm.com/blogs/zz/en/guidelines.html). We reserve the right to delete comments that are offensive or suggestive, personal attacks, anonymous, wildly off-topic, spam or advertisements.