Conversational commerce, personifying your brand, & changing consumer expectations
Will we have push notifications with voice in the future? How personalized do consumers want their experience to be? How does voice fit into a brand's strategy? In this episode of IBM thinkLeaders podcast, we are joined by guests Matt Listro (VP of Business Development at Mmuze) & Rachel Scherer (head of Visible Consulting Group). We talk to Matt and Rachel about t personifying a brand, the difficulty of injecting humor with a brand's voice, how early chatbots didn't live up to the hype, bot transparency, and so much more! Connect with us @IBMthinkLeaders + the guests at: @MmuzeAI @RachelSchererNY “What we're seeing increasingly is that it's important that you essentially have this language intelligence, this brand brain, so to speak, that is powering all of these channels. So no matter what the touch point, there's consistency.” -Matt Listro, VP of Business Development at Mmuze “In learning whatever your brand voice is in creating that brand strategy, I think part of the recommendation...is to not just create an idealized version of what that voice is.”-Rachel Scherer, head of Visible Consulting Group