Enhancing the Customer Experience w/ NLP feat. Ido Bornstein-HaCohen & Gabe Larsen

Are companies collecting the right data for the customer experience? Would people rather chat with a bot or a human? How do companies ensure they reach customers the way they liked to be reached? In this episode of IBM thinkLeaders podcast, we are joined by guests Ido Bornstein-HaCohen (CEO of Conversocial) & Gabe Larsen (VP of Growth at Kustomer). We talk to Ido and Gabe about using bots to deflect reduce expensive FAQ-type interactions, treating customers as unique individuals as opposed to tickets, and using AI to augment customer service agents and improve the overall customer journey. Hosted by Amanda Thurston & Emily Winchurch. Connect with us @IBMthinkLeaders & the guests at: @IdoHacohen @Conversocial @GabeLarsen @Kustomer @MandyLewToYou (host) "[W]e're pretty good at understanding the inputs. But you know, the challenging piece is really understanding the outputs." -Ido Bornstein-HaCohen, CEO of Conversocial "I think we've got to get better at personalizing, not around the account but at the persona or the industry." -Gabe Larsen, VP of Growth at Kustomer

Om Podcasten

thinkLeaders tells the stories behind AI and business transformation through engaging interviews with top entrepreneurs, technologists, and researchers at the forefront of disruption. Join host Amanda Thurston as she and her guests offer insights and advice on strategic, data-driven leadership, and innovation. It is a deep dive into emerging technologies that unpacks and explains the issues, having some fun along the way. Brought to you by IBM. This channel is managed by Serena Peters and Amanda Thurston, and follows IBM Social Computing Guidelines (www.ibm.com/blogs/zz/en/guidelines.html). We reserve the right to delete comments that are offensive or suggestive, personal attacks, anonymous, wildly off-topic, spam or advertisements.