GPDR is the Marie Kondo of Data, Feat. Jamie Gutfreund, CMO, Wunderman Thompson

We sat down with Jamie Gutfreund, Global CMO of Wunderman Thompson, to talk about the future of marketing as she sees it. Jamie shared some key insights with case studies as diverse as Fortnite and Chance the Rapper, about how tomorrow's best marketing initiatives will be integrated and unsiloed, an elegant partnership between data and creative. They will seek to change and adapt to fit customers' changing needs, pursuing "wantedness" and community rather than the myth of the customer with undying loyalty.

Om Podcasten

thinkLeaders tells the stories behind AI and business transformation through engaging interviews with top entrepreneurs, technologists, and researchers at the forefront of disruption. Join host Amanda Thurston as she and her guests offer insights and advice on strategic, data-driven leadership, and innovation. It is a deep dive into emerging technologies that unpacks and explains the issues, having some fun along the way. Brought to you by IBM. This channel is managed by Serena Peters and Amanda Thurston, and follows IBM Social Computing Guidelines (www.ibm.com/blogs/zz/en/guidelines.html). We reserve the right to delete comments that are offensive or suggestive, personal attacks, anonymous, wildly off-topic, spam or advertisements.