THINK Leaders - Interview with Mark Schaefer, Marketing Consultant, Best Selling Author and Speaker

In this THINK Leaders event episode, Mark Schaefer, Marketing Consultant, Best Selling Author and Speaker, chats with Robert Schwartz, VP Global Digital Marketing & Engagement, IBM, which was broadcasted from SXSW in Austin, Texas. Stay informed with THINK Leaders at ibm.com/csuite.

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thinkLeaders tells the stories behind AI and business transformation through engaging interviews with top entrepreneurs, technologists, and researchers at the forefront of disruption. Join host Amanda Thurston as she and her guests offer insights and advice on strategic, data-driven leadership, and innovation. It is a deep dive into emerging technologies that unpacks and explains the issues, having some fun along the way. Brought to you by IBM. This channel is managed by Serena Peters and Amanda Thurston, and follows IBM Social Computing Guidelines (www.ibm.com/blogs/zz/en/guidelines.html). We reserve the right to delete comments that are offensive or suggestive, personal attacks, anonymous, wildly off-topic, spam or advertisements.