THINK Pod with Michael Brenner: Marketing Has a Marketing Problem

Marketing strategist Michael Brenner joins Robert Schwartz at the IBM Astor Place studio to talk about four trends in content marketing: specialization in the brand newsroom, visual content, personalized content, and the shift of public trust toward marketers. Theme music by Andrew Atkin & Michael Simonelli, of Full Stop Art

Om Podcasten

thinkLeaders tells the stories behind AI and business transformation through engaging interviews with top entrepreneurs, technologists, and researchers at the forefront of disruption. Join host Amanda Thurston as she and her guests offer insights and advice on strategic, data-driven leadership, and innovation. It is a deep dive into emerging technologies that unpacks and explains the issues, having some fun along the way. Brought to you by IBM. This channel is managed by Serena Peters and Amanda Thurston, and follows IBM Social Computing Guidelines (www.ibm.com/blogs/zz/en/guidelines.html). We reserve the right to delete comments that are offensive or suggestive, personal attacks, anonymous, wildly off-topic, spam or advertisements.