EP789: How loyalty programmes can help with customer acquisition and retention
Denis Brosnan, Portfolio Manager, CORA Group; Beth McCoy, President, RewardOps Financial institutions may build customer interaction, share of wallet, transaction frequency and spending, in addition to brand loyalty. Consumers increasingly view ‘rewards’ as a form of currency that they ascribe a value to that is integral to the shopping experience. Such loyalty programmes can influence purchasing decisions and spending habits. Robin Amlôt of IBS Intelligence speaks to Denis Brosnan, Portfolio...