Episode 5: Aligned to win: Sales and Marketing strategies in 2023
Ensuring that your marketing and sales teams are in lock step is key to building a customer-first organization. By staying closely connected, you can drive more business organically, maximize the ROI of every dollar you spend, and better identify and address customer challenges. In episode 5 of our “Women in Mortgage Technology” series with Shred Media, we’re talking with ICE Mortgage Technology’s VP of Sales, Patty Canady, and VP of Demand Marketing and Communications, Sara Holtz, about prov...