Podcast S3E61: David Burkus - Why your company should Pick a Fight
In today's episode of the Idea to Value Podcast, we speak again with David Burkus about his new audiobook: Pick a Fight. See the full episode at https://wp.me/p6pllj-1sQ We speak about why underdogs do so well, and what it takes to get your team to rally behind a cause. Topics covered in today's episode: 00:01:45 - People don't want to join a company, they want to join a crusade 00:02:30 - What are you fighting for? 00:05:30 - The three types of fights that a company can choose from: Revolutionary Fight (like Ellevest), Underdog Fight (like Netflix) and Ally Fight (like WD40) 00:14:30 - Being an underdog appears to make you more creative, as shown by research by Samir Nurmohamed 00:18:00 - The story of the Netflix HR document, which shows how you need to allow people to do their best work 00:22:00 - Leaders don't need to develop a vision, it is about describing the vision which already exists in the people Quote from the episode: How to find out the purpose of your organisation, ask these two questions of your people: What do we do here? How does what you do help us do that? Links mentioned in today's episode: Audiobook: Pick a fight: https://amzn.to/3b3pVzj David's website: https://davidburkus.com/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com