Podcast S3E64: Jonathan Courtney - What it takes to build a successful digital product
In today's episode of the Idea to Value podcast, we speak with Jonathan Courtney, CEO of AJ&Smart. See the full episode at https://wp.me/p6pllj-1t6 We speak about what it takes to run successful workshops, his experiences with companies who are failing at innovation, and how to successfully develop digital products. Topics covered in today's episode 00:01:30 - How User Experience (UX) led Jonathan on his journey to starting his company 00:03:30 - The tension behind building products for months and misalignment causing them to go nowhere 00:05:30 - The power of Design Sprints to speed up project starts. Design sprints are a step by step system for bringing a group of people together to solve big problems 00:09:00 - Why they moved from long term client engagements, and are now focusing down on shorter workshops 00:12:00 - How digital product innovation has changed over the past 10 years 00:16:30 - Innovation labs were a place where nothing got done 00:19:00 - Apple and Google led people astray, by focusing on the wrong things 00:20:45 - What it takes for a digital product to succeed Links mentioned in today's episode AJ&Smart website: https://ajsmart.com/ Jonathan new Book: The Workshopper Playbook - get it now for FREE: https://www.wsplaybook.com/free-workshopper-playbook Jonathan on Linkedin: https://www.linkedin.com/in/jonathan-courtney-4510644b Jonathan on Instagram: https://www.instagram.com/jicecream/ Bonus: This episode was made possible by our premium innovation and creativity training. Take your innovation and creativity capabilities to the next level by investing in yourself now, at https://www.ideatovalue.com/all-access-pass-insider-secrets/ * Subscribe on iTunes to the Idea to Value Podcast: https://itunes.apple.com/gb/podcast/idea-to-value-creativity-innovation/id1199964981?mt=2 * Subscribe on Spotify to the Idea to Value Podcast: https://open.spotify.com/show/4x1kANUSv7UJoCJ8GavUrN * Subscribe on Stitcher to the Idea to Value Podcast: http://www.stitcher.com/s?fid=129437&refid=stpr * Subscribe on Google Podcasts to the Idea to Value Podcast: https://podcasts.google.com/?feed=aHR0cHM6Ly9pZGVhdG92YWx1ZS5saWJzeW4uY29tL3Jzcw Want to rapidly validate new ideas and innovative products and GROW your online business? These are the tools I actually use to run my online businesses (and you can too): * The best email management and campaigns system: ActiveCampaign (Free Trial) http://www.activecampaign.com/?_r=M17NLG2X * Best value web hosting: BlueHost WordPress http://www.activecampaign.com/?_r=M17NLG2X * Landing pages, Sales Pages and Lead collection: LeadPages (Free Trial) http://leadpages.pxf.io/c/1385771/390538/5673 * Sharing & List building: Sumo (Free) https://sumo.com/?src=partner_ideatovalue * Payments, Shopping Cart, affiliate management and Upsell generator: ThriveCart https://improvides--checkout.thrivecart.com/thrivecart-standard-account/ * Video Webinars for sales: WebinarJam and Everwebinar ($1 Trial) https://nickskillicorn.krtra.com/t/lwIBaKzMP1oQ * Membership for protecting content: Membermouse (Free Trial) http://affiliates.membermouse.com/idevaffiliate.php?id=735 * eLearning System for students: WP Courseware https://flyplugins.com/?fly=293 * Video Editing: Techsmith Camtasia http://techsmith.z6rjha.net/vvGPv I have used all of the above products myself to build IdeatoValue and Improvides, which is why I can confidently recommend them. I may also receive affiliate payments for any business I bring to them using the links above. Copyright https://www.ideatovalue.com