Episode 2 (a prototype): IDEO's Startup in Residence Program + 6 Ways to Design a Business

In Episode 2, we discuss IDEO's Startup in Residence Program and a startup named Mural.ly, which recently went through the program. Venture Design That Blew Our Mind: we discuss "Six Ways to Design a Business" by Kerry O'Connor, why you might want to consider being wrong 80% of the time, and an explanation of why Joe is so relaxed right now. Last, but certainly not least, an apology for last week's outrageously loud bleep. King Ship! ------------------------------------------------------------------------------------- Music: "Ooh La La Boogaloo" & "El Cha Cha Man" by Juanitos with a Creative Commons Attribution 2.0 France License

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The IDEO Futures podcast: where entrepreneurship meets design. We love the art and science of bringing cool stuff to life. We are designers dedicated to the notion of building to think. Our motto is always, "Don't get ready, get started!" In that spirit, we focus on getting better with each episode we make. For the best listening experience, we recommend starting with our latest episode. Or Episode 10. We love to hear from you. You can find us on Twitter @ideofutures