Episode 40: Rob Pardo from Bonfire Studios

Rob Pardo is on a mission to create game experiences that build and deepen friendships. Formerly the Chief Creative Officer at Blizzard Entertainment—where he led the design of World of Warcraft—Rob and a small team of game designers recently founded Bonfire Studios. Rob stopped by IDEO San Francisco to talk with Diego about everything from serendipity in game design to turning bugs into crucial game elements. Find more on Rob + Bonfire Studios here: http://www.bonfirestudios.com/ Drop us a line. We love hearing from you: @ideofutures on Twitter or futures@ideo.com via email.

Om Podcasten

The IDEO Futures podcast: where entrepreneurship meets design. We love the art and science of bringing cool stuff to life. We are designers dedicated to the notion of building to think. Our motto is always, "Don't get ready, get started!" In that spirit, we focus on getting better with each episode we make. For the best listening experience, we recommend starting with our latest episode. Or Episode 10. We love to hear from you. You can find us on Twitter @ideofutures