Jon Bowden: David and Goliath – Playstar Casino going up against the US giants
🎙 Podcast with Michael Pedersen and Jon Bowden, CMO at PlayStar. How does an online casino with no brick-and-mortar presence and no sports betting product succeed when going up against the US giants in a sports-dominated market? Apart from courage, CMO Jon Bowden takes us through the marketing strategy and product philosophy they have deployed when dealing with Uncle Sam. 00:00 - Introduction 00:50 - Jon’s Background at PlayStar 3:10 - US Market vs. European Market 8:00 - The US Online Casino Market 11:53 - Reeducating New Casino Players 15:00 - Building Trust in Online Casinos 18:35 - Possibilities for Smaller Casinos Entering the US market 22:35 - Funnel Marketing Strategies 26:12 - Reverse Funnel Marketing Technique 28:18 - Jon's Approach to Budget Management 32:27 - Traffic Leads from Mobile Apps 34:06 - Product Philosophy at PlayStar 37:20 - Strong Loyalty and VIP Systems in the US 40:19 - The Importance of Personalization 43:03 - New Tools for Better Personalization 46:10 - Organization and Related Teams 51:16 - Predictions for the Future of the US Online Casino Market 💼 About Jon Bowden: Jon Bowden is CMO at PlayStar. Jon has amassed over a decade’s worth of experience managing and developing iGaming brands. He has a proven track record of launching and reinventing brands in the sector and overseeing aggressive market share and revenue growth. Before joining PlayStar, Jon was with Entain where he was responsible for the Gala and Foxy suite of brands, delivering record revenues, leading to the brands becoming some of the fastest-growing in the sector. _____ This episode of the NEXT.io Podcast is hosted by Michael Pedersen, CCO at Livespins and is brought to you by: Pragmatic Solutions – Leading iGaming platform technology.