Justin Park: Inside Betty’s Strategy to Succeed in Casino Gaming
🎙 NEXT.io Podcast #231 with Justin Park, CEO & Co-Founder of Betty.How do you build a successful casino gaming brand in a highly competitive market? Justin Park, CEO & Co-Founder of Betty, shares his insights on launching and scaling a challenger brand in the regulated iGaming space.⏰ Timestamps:00:00 - Introduction00:46 - Sponsors02:06 - Welcoming Justin Park06:09 - Betty Initials: startup journey & early ventures12:19 - Raising capital: relationships vs. pitch decks16:38 - Betty's business model: online casino18:09 - Understanding personas: slots vs. table players22:23 - How Betty stands out: brand differentiation24:55 - Ontario: a strategic launch market26:43 - Net revenue growth & success29:15 - Transparency & publishing results publicly33:12 - The McDonald's of iGaming franchise approach36:52 - Market expansion strategy39:00 - What it takes to be a founder41:07 - Scaling challenges & leadership growth43:11 - Book recommendations: Rockefeller & Andy Warhol45:35 - Where Betty will be in 3 years🔔 SUBSCRIBE TO THE PODCASTYouTube: https://www.youtube.com/@nextdotio/podcasts CONNECT WITH NEXT.IO✩ Website - https://next.io/This episode of NEXT.io is brought to you by:Pragmatic Solutions – Leading iGaming platform technology.https://pragmatic.solutions/Pragmatic Play – Industry-leading content provider.https://www.pragmaticplay.com/en/