Martin Collins: Launching in the U.S.against all odds
🎙 NEXT.io Podcast #229 with Martin Collins, Chief Business Development Officer at Soft2bet.Martin Collins, joins Pierre Lindh to discuss why the U.S. iGaming market is still full of untapped opportunities, despite recent operator exits. Martin shares why Soft2Bet is entering the U.S. now, how they plan to disrupt the market with a fresh UX approach, and what the future holds for tribal operators, iCasino expansion, and alternative betting models.⏰ Timestamps:00:00 - Introduction00:50 - Sponsor02:08 - Martin Collins Returns & Soft2Bet’s Growth04:53 - Why Entering the U.S. iGaming Market Now?05:37 - Soft2Bet’s B2B & B2C Strategy in the U.S.09:47 - New Jersey as the First Step & Proof of Concept11:21 - Turning Data Into a Winning B2B Strategy13:35 - The Future of Tribal & Non-Traditional Operators14:55 - The U.S. iGaming Opportunity & Market Shift16:06 - Why U.S. iGaming UX is Outdated & How to Fix It19:50 - More States Will Regulate iGaming23:06 - Alternative Market Entries: Sweepstakes, DFS 2.0 & Crypto25:11 - What’s Holding Back iCasino & When Will It Take Off?28:38 - Can Anyone Challenge FanDuel & DraftKings?29:27 - AI, Personalisation & The Future of iGaming32:28 - Soft2Bet’s Global Expansion & US Ambitions36:03 - What Success in the U.S. Looks Like for Soft2Bet40:31 - Soft2Bet at NEXT Summit: New York 202542:33 - Closing Marks🔔 SUBSCRIBE TO THE PODCASTSpotify: https://open.spotify.com/show/409DefE06IKPhZzhDIDpH3?si=bf60dedab34e45bcApple: https://podcasts.apple.com/us/podcast/next-io-podcast/id1515442333CONNECT WITH NEXT.IO✩ Website - https://next.io/This episode of NEXT.io is brought to you by:Pragmatic Solutions – Leading iGaming platform technology.https://pragmatic.solutions/Pragmatic Play – Industry-leading content provider.https://www.pragmaticplay.com/en/