Matt Prevost: BetMGM's Advertising Journey to the Super Bowl
🎙 NEXT.io Podcast #174 with Matt Prevost, Chief Revenue Officer of BetMGM In this exclusive episode, Matt Prevost, takes us behind the scenes of BetMGM first-ever Super Bowl commercial in Vegas. Get an insider look at the two-year journey of creating a memorable ad for one of the biggest sporting events. Matt discusses the preparation, challenges, sustaining tech teams under pressure, and BetMGM’s marketing strategies. His insights provide a unique view into the world of high-stakes advertising and brand strategy. ⏰ Timestamps: 00:00 - Introduction 01:25 - Preparations for the Super Bowl at Vegas 03:29 -Sustaining Tech Teams Amidst High Pressure 04:56 - BetMGM's Super Bowl Commercial Debut 08:51 - Expanding Marketing Strategies Beyond the Super Bowl 💼 About Matt Prevost: Matt is responsible for driving revenue across all channels of business by acquiring and retaining customers, and providing superior customer experiences. He brings a unique combination of brand leadership experience and expertise in Europe’s most competitive betting environment with a deep understanding of the US consumer and media landscape. Prior to joining BetMGM, Matt served as the CMO of Coral Interactive in Gibraltar. As part of their initial management team, he developed the marketing framework that drove Coral.co.uk’s success over seven years. He served as an operating executive at Cerberus Capital Management and was appointed the chief digital officer of NewAvon in 2017 where he also served on the board of directors. Prior to Cerberus, Matt was a consultant at McKinsey. 🔔 Stay tuned for our next episode and don't forget to follow us on: Website: https://next.io/ _____ This episode of the NEXT.io Podcast is hosted by Pierre Lindh, Co-Founder/MD at NEXT.io, and is brought to you by: Pragmatic Play – Industry-leading content provider. Pragmatic Solutions – Leading iGaming platform technology.