Max Trafimovich: Retention and LTV are kings in a difficult 2023
🎙 Podcast # 129 Pierre Lindh and Max Trafimovich, CCO, SOFTSWISS In this video, Pierre and Max Trafimovich discuss the most crucial criteria influencing operator projects' Retention and LTV. Speakers also take a closer look at the products, tools, and strategic approaches that will help casinos and sportsbooks increase their key KPIs in 2023. ABOUT MAX TRAFIMOVICH: Max Trafimovich has been actively participating in the extraordinary growth of SOFTSWISS from a rising tech star to an acclaimed industry leader. He joined SOFTSWISS as a Business Development Manager in 2013. At that time the company counted 40 employees, quite far from the 1,400-people-strong operation with global presence it is now. All in all, Max directly influenced the remarkable transformation of SOFTSWISS’s business over all these years. Right now he assumes a position of Chief Commercial Officer. _____ This episode of the iGaming NEXT Podcast is hosted by Pierre Lindh, Co-Founder/MD at iGaming NEXT, and is brought to you by: Pragmatic Play – Industry-leading content providing.