S3E9: TIMEMORE's Brewing Future: Insights from the Co-founder and Design Director

Get ready to meet Fish Yu [https://notabarista.org/yue-yu-founder-timemore/], the co-founder and design director of TIMEMORE, the go-to coffee brand that has been stirring the coffee industry. Today, he takes us behind-the-scenes into the birth of TIMEMORE, a brand born from the shared passion for coffee and design between two friends who dared to dream beyond the mobile phone industry. As Fish unfolds his journey, you'll gain an insight into the challenges of steering a startup, the evolution of his role, and the driving force behind TIMEMORE's acclaimed design philosophy. We also dive into the intriguing challenge of maneuvering a Chinese brand in the global market. Fish's candid discussions about their commitment to authenticity, the power of design, and the uphill battle to break stereotypes will leave you inspired. You'll also get an insider's look into the creation of their innovative Sculptor grinders and the ingenious knocker design that has been a hit. And for the fans wanting more, Fish reveals what's brewing in TIMEMORE [https://www.timemore.com/]'s future. So, buckle up, coffee enthusiasts, for a fascinating journey into the world of coffee. Support the show [https://www.paypal.com/donate/?hosted_button_id=2NHGJJLLSNWUG] Read more coffee stories on https://notabarista.org/ Order Coffee Wristbands and support I'M NOT A BARISTA's charity work https://notabarista.org/product/notabarista-coffee-wristbands-2023/

Om Podcasten

Welcome to "I'M NOT A BARISTA," the podcast that brews conversations with the heartbeat of the coffee industry.  Dive deep into the world of beans and brews as we chat with coffee aficionados from every corner of the globe. From the bustling streets of the world's coffee capitals to the quiet corners of local coffee shops, we bring you stories, insights, and tips that percolate with passion. Our episodes are a blend of vibrant narratives. We chat with world champions and unsung heroes alike because we believe in the universal truth – everyone has a story worth hearing. Whether you're looking for the secret behind the perfect cup, curious about the journey of a bean from farm to mug, or itching to hear the challenges and triumphs of running a café, we've got a sip of everything. You could be a seasoned barista, a homebrewer just starting out, or someone who simply loves a good coffee tale; "I'M NOT A BARISTA" is your cozy nook in the vast world of coffee conversations. And remember, you don’t have to be famous or a coffee virtuoso to join us. Today’s listener could be tomorrow’s guest. Because in this world of aromas and flavors, every voice deserves a moment in the spotlight. So, pull up a chair, pour yourself a cup, and let's steep in the stories of the coffee world together. Cheers! www.notabarista.org [http://www.notabarista.org]