Fever - Beyond Creativity: How Data Informs a Show's Success - IEN Summit 2024

In this session, Jessie Fu (Senior Manager of Strategy and Partnerships) highlights what Fever have learned about how new technologies are empowering immersive experience creators. Jessi shares topline data on key components and considerations that have driven a show’s successes from conception to execution, and discusses how integrating commercial and technical strategies can reduce risk. Jessie also unpacks how the strategic use of data and demand generation can better meet audience expectations and improve commercial performance. Additionally, she provides insights into how some of their experiences have scaled globally. This session was designed to equip creative leaders with the tools to blend artistic vision with business acumen, using technology as the connecting force.This talk was recorded at the Immersive Experience Network Summit in October 2024 and is supported by Arts Council England and our industry partners Illusion Design & Construct, Mance Communications, White Light, Deterministic, Immersif, d&b audiotechnik, Scene2, Little Lion Entertainment, Entourage, and Vista Insurance.Discover more content from IEN: https://immersiveexperience.network/articles/ Hosted on Acast. See acast.com/privacy for more information.

Om Podcasten

Hosted by Dr Joanna Bucknall, the Immersive Experience Network Podcast connects with the extraordinary creatives, production specialists and makers who are making immersive work and shaping journeys for an ever growing audience. From making large scale experiences, finding a venue and understanding audiences - to delving into different genres and discovering the evolving world of the digital immersive landscape, we’ll be taking a deep dive into the challenges and thrills of Making Immersive. The Immersive Experience Network Podcast is funded by Arts Council England. Find us on Instagram: @immersiveexperiencenetVisit our website: https://immersiveexperience.network/Sign up to our mailing list: https://immersiveexperience.network/sign-upThe Immersive Experience Network is made possible by the support of our industry partners. Illusion Design & Construction, Mance Communications, White Light, Unlocked Vision, Clockwork Dog, d&b audiotechnik, Scene2, Little Lion Entertainment , Entourage, and Vista Insurance. Hosted on Acast. See acast.com/privacy for more information.