In Clear Focus: AI in Retail with Lisa Avvocato

IN CLEAR FOCUS: Lisa Avvocato, VP at Sama, explores AI in retail and how it's reshaping customer experiences. She outlines five key areas where AI drives revenue and cuts costs: personalized recommendations, search relevance, virtual fitting rooms, inventory management, and AI agents. Lisa contrasts luxury retailers Nordstrom and Bloomingdale's with Amazon, emphasizing brand-aligned implementation. Hear why Lisa advises marketers to prioritize solving specific problems over chasing AI trends.

Om Podcasten

IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with IN CLEAR FOCUS. New episodes every Tuesday, wherever you listen to podcasts.