In Clear Focus: B2B E-Commerce with Jason Greenwood

IN CLEAR FOCUS: Jason Greenwood of Greenwood Consulting discusses B2B e-commerce, highlighting its complexities compared to B2C. He notes many B2B brands lag behind in digital capabilities, facing challenges like outdated data management and internal resistance. Jason shares a case study that illustrates how streamlining processes can improve efficiency. Hear why Jason predicts rapid B2B e-commerce growth, driven by Millennial buyers' digital expectations and today's B2B customer demands.

Om Podcasten

IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with IN CLEAR FOCUS. New episodes every Tuesday, wherever you listen to podcasts.