In Clear Focus: Building Brand Relationships with Cairo Kenan Marsh

IN CLEAR FOCUS: Cairo Kenan Marsh, founder of Tokyo-based marketing consultancy relativ*, explores evolving consumer loyalty trends and relationship-driven marketing strategies. Drawing from his experience with Fortune 500 companies and independent brands, Cairo discusses the shift from transactional marketing to authentic brand relationships. He shares insights on balancing data science with creativity and demonstrates how relationship-focused strategies drive successful outcomes.  

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IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with IN CLEAR FOCUS. New episodes every Tuesday, wherever you listen to podcasts.