In Clear Focus: Content Marketing Strategy with Robert Rose

IN CLEAR FOCUS: Robert Rose is the author of "Content Marketing Strategy," October's Bigeye Book Club selection. In this episode, Robert explains why coordinated communication and well-managed operations are key to establishing a successful content marketing strategy. We discuss the value of thinking like a media company, team structure, and outsourcing. Listeners receive a 25 percent discount on "Content Marketing Strategy" at KoganPage.com by using the promo code BIGEYE25 at checkout.  

Om Podcasten

IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with IN CLEAR FOCUS. New episodes every Tuesday, wherever you listen to podcasts.