In Clear Focus: From Marginal To Mainstream with Helen Edwards

IN CLEAR FOCUS: Marketing Week columnist and brand strategist Helen Edwards is the author of "From Marginal To Mainstream." Helen discusses why marginal behaviors, practiced by small population segments, differ from trends and how they can drive product innovation and category growth. Helen also offers strategies for identifying behaviors that have mainstream potential. Listeners receive a 25 percent discount on "From Marginal To Mainstream" at KoganPage.com: use promo code BIGEYE25 at checkout.  

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IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with IN CLEAR FOCUS. New episodes every Tuesday, wherever you listen to podcasts.