In Clear Focus: Insights on the Brink with Brett Townsend

IN CLEAR FOCUS: Brett Townsend, SVP of Strategy at Quester and co-author of "Insights on the Brink," discusses today's consumer research. He emphasizes the need to evolve beyond academic approaches, improve storytelling, and leverage emotional data. Brett advocates for better collaboration between insights professionals and agency teams, and shares strategies for capturing consumer narratives, integrating System 1 and System 2 thinking to drive more impactful insights and business decisions.

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IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with IN CLEAR FOCUS. New episodes every Tuesday, wherever you listen to podcasts.