In Clear Focus: Multilingual Content Marketing with Shaheen Samavati

IN CLEAR FOCUS: Guest Shaheen Samavati, CEO of VeraContent, discusses multilingual content marketing. She shares insights on the challenges brands face managing global content, the importance of cultural adaptation, SEO considerations, and AI's impact on the industry. Our conversation also covers quality control, influencer marketing, and how best to measure campaign success. Learn how Shaheen's team at VeraContent helps brands navigate the complexities of international content.

Om Podcasten

IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with IN CLEAR FOCUS. New episodes every Tuesday, wherever you listen to podcasts.