In Clear Focus: Non-Obvious Thinking with Rohit Bhargava

IN CLEAR FOCUS: Marketing expert and futurist Rohit Bhargava makes a return appearance to discuss his latest book, “Non-Obvious Thinking: How to See What Others Miss.” Discover how Rohit's SIFT framework (Space, Insights, Focus, Twist) uncovers hidden opportunities and innovative solutions. Rohit shares compelling examples of non-obvious thinking in action, from questioning map accuracy to leveraging AI in creative work, while offering practical strategies for seeing beyond conventional wisdom.

Om Podcasten

IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with IN CLEAR FOCUS. New episodes every Tuesday, wherever you listen to podcasts.