In Clear Focus: Organic Social Media with Jenny Li Fowler

IN CLEAR FOCUS: Jenny Li Fowler, Director of Social Media Strategy at MIT, discusses her new book, "Organic Social Media." Jenny explains the differences between strategy and tactics, creating more effective organic social strategies and aligning social media with organizational goals. Jenny also shares practical advice for social media managers on audience engagement, platform selection, and content creation. Save 25% on Jenny's book at KoganPage.com: use promo code BIGEYE25 at checkout.

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IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with IN CLEAR FOCUS. New episodes every Tuesday, wherever you listen to podcasts.