In Clear Focus: The Future Normal with Rohit Bhargava

In Clear Focus: Rohit Bhargava is the co-author of The Future Normal, a new book featuring 30 non-obvious ideas and consumer trends that will shape the next decade. Rohit joins us on the day of the book's publication to discuss how he identifies and curates non-obvious ideas, and how his background in ad agency strategy influences his approach to writing. Rohit also explains what motivated him to establish his own publishing company, IdeaPress, and why he's positive about the future of humanity.  

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IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with IN CLEAR FOCUS. New episodes every Tuesday, wherever you listen to podcasts.