In Clear Focus: The Future-Ready Brand with Mitch Duckler

IN CLEAR FOCUS: Mitch Duckler, Managing Partner at FullSurge, discusses his book "The Future-Ready Brand." He explores how CMOs navigate societal trends and emerging technologies, including brand purpose, wellness shifts, and Gen Z marketing. We discuss AI in marketing, extended reality, and Web3 opportunities. Mitch emphasizes the need for CMOs to experiment with new technologies and adapt to rapid changes. Learn innovative strategies for future-proofing brands in a rapidly evolving landscape.

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IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with IN CLEAR FOCUS. New episodes every Tuesday, wherever you listen to podcasts.