In Clear Focus: The Solutionists with Solitaire Townsend

IN CLEAR FOCUS: Solitaire Townsend, co-founder of change agency Futerra, joins us to discuss her book, The Solutionists: How Businesses Can Fix The Future. Solitaire shares insights about creating effective sustainability marketing and offers guidance on communications using a practical framework based on psychographics. We also explore a new green claims directive and the role of social media creators in promoting sustainability. Use promo code BIGEYE25 for a 25% discount at KoganPage.com.  

Om Podcasten

IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with IN CLEAR FOCUS. New episodes every Tuesday, wherever you listen to podcasts.