In Clear Focus: You Can't Make Money From A Dead Planet

IN CLEAR FOCUS: Mark Shayler is the author of December's Bigeye Book Club selection, “You Can't Make Money from a Dead Planet.” In this episode, Mark discusses practical examples of achieving sustainability without compromising business success. We discuss the circular economy, regenerative agriculture, the impact of climate anxiety, and communicating sustainability messages effectively. Listeners receive a 25 percent discount on Mark's book at KoganPage.com: use promo code BIGEYE25 at checkout.

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IN CLEAR FOCUS is a weekly podcast offering fresh perspectives on marketing and advertising from experienced practitioners and notable thought leaders. With topics relevant to B2C and B2B marketers, we discuss strategy, branding, media, creative, and analytics. And there's a monthly book club featuring exclusive interviews with authors and discounts on featured titles. Level up your marketing with IN CLEAR FOCUS. New episodes every Tuesday, wherever you listen to podcasts.