EP18: Founder to CEO

As a founder it can be hard to pull back and step into the role of CEO, but usually that is the most important move you need to make for the long term success of your company.  In this episode of InDemand, Asia Orangio, CEO of DemandMaven, breaks down how to think about making the transition from being a great founder to being a great CEO! Timestamps for TLDR: 0:35 - Welcome back to the In Demand podcast! 1:25 - The focus for this upcoming season of the show is on being and becoming a better CEO. 3:22 - What does it mean to be a CEO? Making great decisions, being a therapist, being the coach for the team, creating vision, framing the firms business challenge, 8:30 - It is important to understand the role of CEO no matter the business because when founders start taking themselves seriously as CEOs they make better decisions, build better teams, and help evolve the business. 11:15 - Being a better marketer boils down having a better sense of psychology and awareness about your target audience on top of having a really good understanding of the landscape that is available to you. 15:00 - When it comes to founders who don't transition to CEO, they often get bogged down in tasks because they haven't figured out how to delegate and then spend time in roles that don't fit the zone of genius of the founder. 17:45 - How do you make the transition from founder to CEO? You start by taking a step back and looking objectively at where things in your business are getting stuck because you don't have enough room on your plate 19:00 - When a founder is not acting like a CEO they struggle to see challenges within the organization from an objective perspective 22:10 - Finally when founders don't transition to CEO they usually move slower than the rest of the market

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Growing a SaaS? Yeah, that's hard. Growing a SaaS without a clue what you're doing from a marketing and growth perspective? Pretty much impossible — especially if you want to break the $1M and $10M ARR marks. Kim Talarczyk sits down with Asia Orangio to extract and unpack all the strategic insights she holds in her brain from working with hundreds of SaaS companies and interviewing thousands of their customers. Together, they break down how to diagnose and troubleshoot growth challenges across every part of a B2B SaaS business. About your hosts: Asia Orangio is the CEO & Founder of DemandMaven. Asia helps founders of PLG SaaS companies troubleshoot their growth across GTM, acquisition, activation, retention, and expansion and get unstuck. In early 2018, Asia founded DemandMaven — a consulting firm dedicated to helping bootstrapped and funded SaaS companies build revenue-generating growth engines. Previously, Asia served in a number of marketing roles, but most notably as head of marketing at Hull where she helped the team 10.5x in growth, and #FlipMyFunnel / Terminus as demand generation manager. Asia also served on the board of Moz before its successful acquisition in 2021. Kim Talarczyk is the Client Services and Operations Manager at DemandMaven, where she ensures all client engagements are executed to the highest standard. With a strong background in client-facing roles and professional service firms, Kim has played a key role in scaling operations and delivering exceptional experiences for both B2C and B2B brands.