EP19: High performing CEO

What are the four traits that separate the highest performing CEOs from their peers? In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the decision-making and approaches great CEOs use to consistently generate results.  Here’s the link to the article discussed in todays episode: https://hbr.org/2017/05/what-sets-successful-ceos-apart TL;DR:  2:24 - What set's successful CEOs apart from their counterparts? Deciding with speed and conviction Engaging for impact Adapting proactively Delivering reliably 3:08 - Deciding with speed and conviction, for a CEO it is more important to make good decisions fast than to make great, but slow, decisions. You almost never have perfect information, so you will always be making a decision with uncertainty Wrong decisions are usually better than making no decision at all 10:30 - When you are struggling to make decisions in a team, a CEO needs to be able to make decisions with conviction and be able to get their team onboard. 12:00 - Two good questions to ask yourself in the decision-making process are: What is the impact if I get it wrong? How much will it hold up other things if I don't move forward on this? 13:50 - It's also important for a CEO to know when a decision should be made by someone else. A CEO doesn't have infinite energy, so they can't be responsible for all decisions. Often it is better for the CEO to guide and coach others on making the decision. 19:59 - Engaging for impact is about how do you align your resources and how to you ultimately plan and create paths to execute. It means that you as CEO are aware of the challenges you are facing and that you've got the right people on board to address those challenges. 25:00 - CEOs that engage for impact are not afraid of conflict. They dive head first into solving contentious problems if it will affect the company. 27:55 - Adapting proactively may be a lot more important for a large company, but even at the early stages of a SaaS business, it is important for a CEO to understand the changes that are taking place in the company and marketplace. A way to think about this is how are you filling the time you have with thought-provoking information or insights that you can use to act in new or different ways

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Growing a SaaS? Yeah, that's hard. Growing a SaaS without a clue what you're doing from a marketing and growth perspective? Pretty much impossible — especially if you want to break the $1M and $10M ARR marks. Kim Talarczyk sits down with Asia Orangio to extract and unpack all the strategic insights she holds in her brain from working with hundreds of SaaS companies and interviewing thousands of their customers. Together, they break down how to diagnose and troubleshoot growth challenges across every part of a B2B SaaS business. About your hosts: Asia Orangio is the CEO & Founder of DemandMaven. Asia helps founders of PLG SaaS companies troubleshoot their growth across GTM, acquisition, activation, retention, and expansion and get unstuck. In early 2018, Asia founded DemandMaven — a consulting firm dedicated to helping bootstrapped and funded SaaS companies build revenue-generating growth engines. Previously, Asia served in a number of marketing roles, but most notably as head of marketing at Hull where she helped the team 10.5x in growth, and #FlipMyFunnel / Terminus as demand generation manager. Asia also served on the board of Moz before its successful acquisition in 2021. Kim Talarczyk is the Client Services and Operations Manager at DemandMaven, where she ensures all client engagements are executed to the highest standard. With a strong background in client-facing roles and professional service firms, Kim has played a key role in scaling operations and delivering exceptional experiences for both B2C and B2B brands.