EP20: Hiring a marketing team

One of the questions most founders have is, "How do I start building a marketing team?" In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the options that exist for founders starting to build out their marketing teams and what is the best fit for companies depending on the budget and time constraints they are facing. TL;DR:  1:20 - The four options for building your marketing team are: Generalist or specialist contractors Agencies or consultancies Full-time or part-time employees Learning marketing and growth yourself as a founder 2:36 - The best option for you will depend on your budget, what the business needs, and what you need as a founder. 5:00 - There is no perfect formula for who to hire, but there are patterns. When you have less than $10K in MRR, usually contractors and limited consulting are the best options for you. If you are above $10K in MRR, then you could start thinking about hiring an employee to focus on marketing. Some say wait to $50K in MRR, but when it makes sense for you will depend on your growth track. 7:00 - Contractors work in some different ways: Sometimes they charge a flat rate and sometimes will work as per hour or per project. You can find jack-of-all-trades type contractors up to hyper-specialized contractors. Typically it is easier to find talent and it is pretty low risk to hire contractors. The potential downside to contractors and freelancers is that you end up taking on more management work as a founder. 11:15 - Agencies and consultancies Agencies tend to be more expensive. At the lower end from $5,000 to $7,000 and at the high range $10,000 to $30,000 a month. Agencies specialize in execution. They can usually work fast and deliver quickly. Typically with consultancies, they are not actually doing the work but helping you bring clarity and perspective on how to overcome the challenges facing your businesses. The range for consultancies is also very large all the way from $6,000 or $7,000 up to close to six figures. Not all agencies are great at e

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Growing a SaaS? Yeah, that's hard. Growing a SaaS without a clue what you're doing from a marketing and growth perspective? Pretty much impossible — especially if you want to break the $1M and $10M ARR marks. Kim Talarczyk sits down with Asia Orangio to extract and unpack all the strategic insights she holds in her brain from working with hundreds of SaaS companies and interviewing thousands of their customers. Together, they break down how to diagnose and troubleshoot growth challenges across every part of a B2B SaaS business. About your hosts: Asia Orangio is the CEO & Founder of DemandMaven. Asia helps founders of PLG SaaS companies troubleshoot their growth across GTM, acquisition, activation, retention, and expansion and get unstuck. In early 2018, Asia founded DemandMaven — a consulting firm dedicated to helping bootstrapped and funded SaaS companies build revenue-generating growth engines. Previously, Asia served in a number of marketing roles, but most notably as head of marketing at Hull where she helped the team 10.5x in growth, and #FlipMyFunnel / Terminus as demand generation manager. Asia also served on the board of Moz before its successful acquisition in 2021. Kim Talarczyk is the Client Services and Operations Manager at DemandMaven, where she ensures all client engagements are executed to the highest standard. With a strong background in client-facing roles and professional service firms, Kim has played a key role in scaling operations and delivering exceptional experiences for both B2C and B2B brands.