EP21: First marketing hire

Now that you know the basics of how to get started with building out a marketing team it’s time to diving into how and when to hire your first marketing leader.  In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down types of marketers that makes since as a first hire, where to sources them from, and how to set them up for success in the first 90 days.  TL;DR 1:36 - Who is the best type of marketing to hire? If you are in the software space, you should really only be looking at a generalist who is well versed on demand generation or content marketing. If you are a self-serve, low LTV business, then content marketing makes the most sense. If you have a high LTV and a longer buying cycle, then demand generation is more important. 6:40 - The single most important thing when making this hire though is finding someone who has worked in a similar stage of growth for a similar company. 9:00 - When you are creating your job description you want to focus on what stage of growth you're in and after that, what type of tech experience do you want them to have. 9:55 - There are a few different places that you can focus on for sourcing talent: Your own personal network LinkedIn Recruiting sites like Indeed, Monster, etc. Recruiting and headhunting firms 12:45 - What is important for your hire to know after you've hired them? The vision of your company The specific goals for the company Clearly outlined expectations for the role Existing marketing strategies and plans 21:25 - Defining the first projects for your first hire Creating a 90 day plan for what you want to accomplish over the first 3 months is a great way to get started. Right from the start talking to customers and listening to any recorded customer interviews that exist

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Growing a SaaS? Yeah, that's hard. Growing a SaaS without a clue what you're doing from a marketing and growth perspective? Pretty much impossible — especially if you want to break the $1M and $10M ARR marks. Kim Talarczyk sits down with Asia Orangio to extract and unpack all the strategic insights she holds in her brain from working with hundreds of SaaS companies and interviewing thousands of their customers. Together, they break down how to diagnose and troubleshoot growth challenges across every part of a B2B SaaS business. About your hosts: Asia Orangio is the CEO & Founder of DemandMaven. Asia helps founders of PLG SaaS companies troubleshoot their growth across GTM, acquisition, activation, retention, and expansion and get unstuck. In early 2018, Asia founded DemandMaven — a consulting firm dedicated to helping bootstrapped and funded SaaS companies build revenue-generating growth engines. Previously, Asia served in a number of marketing roles, but most notably as head of marketing at Hull where she helped the team 10.5x in growth, and #FlipMyFunnel / Terminus as demand generation manager. Asia also served on the board of Moz before its successful acquisition in 2021. Kim Talarczyk is the Client Services and Operations Manager at DemandMaven, where she ensures all client engagements are executed to the highest standard. With a strong background in client-facing roles and professional service firms, Kim has played a key role in scaling operations and delivering exceptional experiences for both B2C and B2B brands.