EP28: The Top 5 Growth Drivers

What are the best areas to focus on when you’re trying to drive growth in your company?  In this episode of In Demand, Asia Orangio, CEO of DemandMaven, breaks down the top five growth drivers for SaaS businesses.  Growing Awareness Growing Traffic Capturing More Leads Increasing Sales Increasing Business Capacity TL;DL 1:00 - What are the top 5 growth drivers? 1:55 - Growing awareness simply means more people knowing about your brand. This is tough to measure, but usually you can look at behaviors like testimonials or referrals. 4:15 - Growing traffic to your website is huge and easy to track, but it is very competitive in 2023 using traditional channels to grow traffic. 5:20 - Capturing more leads means increasing the number of leads, but also increasing your conversion rate, so that you are getting a bigger percentage out of all your traffic converting. 7:05 - Increasing sales. This is about improving the conversion rate, but also accelerating the sales cycle and increasing profitability. 9:45 - Increasing business capacity is where you are making hires and removing bottlenecks from your business that are slowing growth. Most of the time, growth is a function of how well your team is functioning. 17:30 - In early stage companies, you will often find it most valuable to focus on growing traffic, capturing more leads, and increasing sales. In more mature companies, all 5 are important to focus on. 19:00 - If you think through these five growth factors as it relates to your business, what are the top 2 most important for your business? And then within those 2 what are the 3–5 projects that you can do to make an impact on those growth factors?  Check out Katelyn Bourgoin on twitter at https://twitter.com/KateBour

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Growing a SaaS? Yeah, that's hard. Growing a SaaS without a clue what you're doing from a marketing and growth perspective? Pretty much impossible — especially if you want to break the $1M and $10M ARR marks. Kim Talarczyk sits down with Asia Orangio to extract and unpack all the strategic insights she holds in her brain from working with hundreds of SaaS companies and interviewing thousands of their customers. Together, they break down how to diagnose and troubleshoot growth challenges across every part of a B2B SaaS business. About your hosts: Asia Orangio is the CEO & Founder of DemandMaven. Asia helps founders of PLG SaaS companies troubleshoot their growth across GTM, acquisition, activation, retention, and expansion and get unstuck. In early 2018, Asia founded DemandMaven — a consulting firm dedicated to helping bootstrapped and funded SaaS companies build revenue-generating growth engines. Previously, Asia served in a number of marketing roles, but most notably as head of marketing at Hull where she helped the team 10.5x in growth, and #FlipMyFunnel / Terminus as demand generation manager. Asia also served on the board of Moz before its successful acquisition in 2021. Kim Talarczyk is the Client Services and Operations Manager at DemandMaven, where she ensures all client engagements are executed to the highest standard. With a strong background in client-facing roles and professional service firms, Kim has played a key role in scaling operations and delivering exceptional experiences for both B2C and B2B brands.