Using Physical Spaces as Mirrors for Our Online Business and Digital Worlds
272: The next time you walk through your favorite matcha cafe, see how you can emulate pieces of it in your online business. Use the simple menu, with just 4 items, to inspire your offer suite. Take in the physical space, filled with imperfect pottery and lush plants, to emulate the aesthetic in your next sales page, graphics, or email banner. Study how the barista shares info, like where the matcha came from (directly from a five-generation Japanese tea farm in Japan - duh!), to tell stori...