Wavy Marketing, Seasonal Business, and Why You Don’t Always Need to “Be On”
250: What if your business was run like a juicy red strawberry stand, only in season in the summer? And the rest of the year was focused on planting the seeds, watering them, and nurturing them with enough sunlight to burst out of the ground? This is the beauty of seasonal working - or what I’m coining as wavy marketing. In this solo ep, I break down the components of wavy marketing, explaining how it allows for periods of high and low activity that align with personal energy levels and life’...