Cognitive Marketing Series: The Law of Least Effort

The Cognitive Marketing Series will take a look at the psychology of marketing, and examine why people make the decisions they do and how marketers can be more efficient and effective at achieving their desired outcomes. Hosts Bobby and Cole will take listeners for a ride "In the Cognitive Clouds," and focus on one principle per episode. The first episode is about the Law of Least Effort which is the basic hypothesis that someone will choose a course of action that appears to require the smallest amount of effort. The hosts discuss why being lazy isn't necessarily bad, and explain the value of marketer's putting themselves in their customers' shoes.

Om Podcasten

Level Up is a podcast for marketers by marketers created by Lev that distills best practices and strategies focused on helping marketers increase their EXP, 1-UP their strategy, and grow personally and professionally. In each episode, you’ll hear from marketing, sales, and client success experts discuss strategic and technical best practices, how-to's, and real-life use cases and solutions that you can implement to strengthen your strategy and overcome any challenge in your way! Level up your marketing skills by listening in on your favorite podcast platforms every other Thursday!